{"day":"2026-10-08","brandId":"b2c4e784-a9e1-4571-9d2e-ad87801801bc","name":"Watcharee's","logo":"https://cdn.jointrybe.com/cdn-cgi/image/width=256,height=256,fit=scale-down,format=auto,quality=85,onerror=redirect/brands/b2c4e784-a9e1-4571-9d2e-ad87801801bc/logos/1788365470108_0125a05d.jpg","website":"https://watcharees.com/","categories":["Cooking Ingredients","Kitchen & Dining","Specialty Foods"],"tagline":null,"about":"Featured product: Variety Noodle Bundle 5pk ($35.95, regularly $39.95)\nwatcharees.com/collections/variety-bundles/products/variety-noodle-bundle-5pk\n\nAbout the brand\nWatcharee's is a woman-owned Thai food brand founded by Watcharee Limanon, a Bangkok native and culinary artist. The noodle bowls are made from traditional recipes, so you get real Thai flavor at home in minutes instead of waiting on delivery.\n\nWhat's in the bundle\nFive single-serve bowls: Pad Thai, Drunken Noodles, Peanut Noodles (with the award-winning peanut sauce), Red Curry, and Coconut Curry. Each one is ready in about 2 minutes in the microwave or on the stovetop.\n\nCampaign goal\nMake Meta ad content that gets people to try Watcharee's in place of their usual takeout order. We want scroll-stopping, real-life videos that show how fast, cheap, and tasty these bowls are.\n\nKey messages (use 1–2 per video)\n\nSpeed: Ready in 2 minutes, faster than a delivery app can confirm your order.\nCost: About $7 a bowl, compared with $18+ for Thai takeout after fees and tip.\nQuality: Authentic recipes from a Bangkok-born chef, with no soggy delivery noodles.\nVariety: Five flavors in one box, so you can have a different Thai night all week.\n\nConcepts to film\n\nTakeout vs. Watcharee's: Open a delivery app, show the total, close it, and make a bowl in 2 minutes instead.\nTimer challenge: Start a 2-minute timer and race to a finished, plated bowl.\nFlavor ranking: Try all 5 and rank them on camera.\nBusy-night save: Late work night, kids' practice, or dorm life, with dinner solved in minutes.\nUnboxing + first bite: Open the bundle, show all 5 flavors, then give your honest first reaction.\n\nHook ideas\n\n\"I stopped ordering Thai takeout and here's why.\"\n\"This Pad Thai took 2 minutes and cost me $7.\"\n\"Ranking every flavor so you don't have to.\"\n\"POV: you wanted takeout but didn't want to pay $25 for it.\"\n\nMust show\n\nThe product box and branding clearly in frame\nThe cooking moment (microwave or stovetop), the finished bowl, and a close-up of the noodles\nA real bite and a real reaction\n\nDeliverables\n\n1–2 vertical videos (9:16), 15–45 seconds each\nShot natively on your phone in good natural light, with talking to camera encouraged\n3 alternate hooks (the first 3 seconds) per video for testing\nRaw files with no burned-in captions or music\n\nGuardrails\n\nDon't call this bundle gluten-free or vegan. Three of the bowls contain wheat, one contains peanuts, and two contain soy.\n\"Award-winning\" applies to the peanut sauce only.\nDon't name or bash specific restaurants or delivery apps.\nGive honest reactions with no scripted-sounding reads.\n\nTwo things to know:\n\nGluten-free claim: The homepage leads with \"Gluten Free,\" but the allergen info on this bundle says otherwise, so creators should stay away from that claim.\nPlatform fields: Web search is turned off for your org, so I couldn't look up how Trybe structures its campaign setup. If its fields are different, send me what they are and I'll fit this to them.","creators":10,"creatorLabel":"10+ creators","subs30":0,"subsTotal":0,"subsTotalLabel":"0 submissions","bucket":"New!","score":null,"band":null,"rules":[{"id":"9eef8ee4-e0c9-4f67-8b7e-ac04b47e193c","commissionProgramId":"9ede5b73-3549-46fc-a76b-5217f282ca58","type":"PERCENTAGE_GMV","value":"15","metricType":null,"metricDisplayName":null,"maxEarningsPerSubmission":null,"maxEarningsPerOrder":null,"eligibleProductIds":[],"allowedMediaTypes":[],"platforms":["meta","tiktok","applovin"],"isActive":true,"createdAt":"2026-09-11T18:23:45.819Z","updatedAt":"2026-09-11T18:23:45.819Z","deactivatedAt":null,"displayText":"15% of GMV","displayValue":"15%","displayLabel":"of GMV","displayMediaType":null}],"payoutDays":7,"programName":"Watcharee's Thai Noodle Kits: Better Than Takeout, Ready in 2 Minutes","allowInquiries":false,"joinApproval":null,"nextPayoutDate":null,"currency":"USD","creatorRules":["\"Ranking every flavor so you don't have to.\"","Must show","Don't call this bundle gluten-free or vegan. Three of the bowls contain wheat, one contains peanuts, and two contain soy.","\"Award-winning\" applies to the peanut sauce only.","Don't name or bash specific restaurants or delivery apps."],"reviewRating":null,"reviewCount":null,"createdAt":"2026-10-07T14:30:13.444Z","fieldObservations":{"allowInquiries":{"status":"unavailable","observedDay":null},"joinApproval":{"status":"unavailable","observedDay":null},"nextPayoutDate":{"status":"unavailable","observedDay":null},"url":{"status":"unavailable","observedDay":null}},"peers":[{"brandId":"36aac770-6ade-4967-8e36-e98fd3882fe4","name":"Old Line Prime","logo":"1785541085113_83045c79.png","bucket":"New!","creators":15},{"brandId":"de7a59fc-09f1-409a-a28b-6413632b517c","name":"Captain's Spice Co.","logo":"1787934511847_92c035cf.png","bucket":"New!","creators":15},{"brandId":"aeae085b-6d98-4bf2-8668-722bc952094c","name":"Men With The Pot","logo":"1790158925404_1c7e19df.jpg","bucket":"New!","creators":5},{"brandId":"c34912b1-401f-4774-8cbd-0bd8c011b119","name":"Sourdough Geeks","logo":"1788973533937_c2bee806.png","bucket":"New!","creators":0},{"brandId":"ecc8ebe3-d2e7-473e-a1dc-20fc22109035","name":"ReciMe","logo":"1779379824761_273c2f07.png","bucket":"New!","creators":500},{"brandId":"bddceebe-75f9-441e-b942-7c1151024457","name":"KozyKraft Sourdough","logo":"1782672777174_8cf43714.png","bucket":"New!","creators":200}],"rank":null,"momentum":null,"reason":null,"productObservation":{"status":"profile_top_products","observedDay":"2026-10-08"},"recordVersion":2,"sourceDay":"2026-10-08","stale":false,"payout":"15% of sales","payoutShort":"15% of sales","payoutDetail":[{"text":"15% of sales","capPerSubmission":null,"capPerOrder":null}],"paidEvery":"paid weekly","bucketLabel":"No numeric payout tier reported","joinUrl":"https://jointrybe.com/creator/discover?brand=b2c4e784-a9e1-4571-9d2e-ad87801801bc&profile=88bf8b99-c0c8-4327-8930-b44655e90a3b","creatorsFrom":null,"creatorTierDelta":0,"subs30Delta":0,"isBrandNew":false,"bucketCrossed":false,"observations":{"trybe":{"day":"2026-10-08","observedAt":"2026-10-08T15:31:47.060Z"},"tiktok":{"observedDay":"2026-09-11","status":"carried_forward","refreshed":false}},"products":[],"productCount":1,"trybeVideos":[],"trybeVideoCount":0,"videos":[],"videoCount":0,"standings":[],"scoreParts":[],"access":{"preview":true,"requiredTier":"pro"}}