Heart & Soil
Supplements & Nutrition · Wellness Products · Personal Care & Hygiene
Creator program on Trybe · checked
Payment terms
10% of sales
Confirm current rates, eligibility and any per-submission cap on Trybe before filming.
About the program
Welcome to the Heart & Soil Always-On Creator Program. Heart & Soil is a nourishment company creating nutrient-dense, animal-based supplements from grass-fed, grass-finished, nose-to-tail whole foods. We believe the human body already knows how to thrive when it receives the foundational nutrition it evolved to use. Through this program, creators will produce authentic, educational content featuring products from across the Heart & Soil lineup. Your role is to help people understand why foundational nourishment matters, identify what may be missing from the modern diet, and show how Heart & Soil makes nutrient-dense foods easier to include in everyday life. The strongest content will: * Share a relatable health, nutrition, or lifestyle insight. * Make whole-food and organ nutrition approachable. * Introduce the featured product naturally within your real routine. * Communicate the product’s key benefits and differentiators clearly. * Use personal experience without promising or guaranteeing results. * Encourage viewers to take greater ownership of their health. Heart & Soil should sound like a wise uncle: clear, warm, grounded, direct, and always on the viewer’s side. We educate without lecturing, challenge broken health narratives without blaming the person, and give people better information so they can make their own decisions. The person is the hero. Heart & Soil is the guide. Creators will receive a product-specific brief with approved messaging, proof points, creative angles, hooks, claims guidance, and deliverable requirements. Use it as direction while keeping your content natural to your voice, audience, and lived experience. Our goal is not to create another polished supplement advertisement. It is to create honest, useful content that helps old ways feel possible in modern life.
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