TrybeDaily

How it works

What the ranking measures, and what it refuses to claim.

Every morning, one question: which brand on Trybe is worth making a video for today, before everyone else does.

What you are looking at

Trybe has just under four thousand brands and no way to tell which of them is worth your afternoon. TrybeDaily reads all of them every night, works out which ones moved, and publishes the two hundred with the most movement in order. Under every brand is the sentence that put it there.

Three shortlists sit above that ranking, because “most momentum” is not the only question worth asking:

Best paid, least crowded
Pays above the median for its own category, has fewer creators on it than the median, and moved today. All three, or it is not on the list. A flat “pays 30%” means nothing until you know what that category normally pays.
Noteworthy new brands
Arrived on Trybe in the last week with something already behind them — a video past 25,000 views, fifty creators already signed up, or a Trybe Score of 75 or better. Being new is not by itself a reason to film.
Changed since yesterday
Trybe shows you today’s payout and never yesterday’s. A brand that doubles its rate has no way to tell you, and a brand that halves it does not have to. We keep the record, so the change is visible.

Momentum, in six signals

Movement, not sales. Trybe brands pay creators directly, so no public sales figure exists to rank by.

Creators joined
Trybe publishes counts in buckets, so this counts tier crossings. 40 → 50 is one step; so is 1,500 → 2,500.
Submission velocity
New posts in the brand’s last 30 days. A real count, not a bucket.
Earnings movement
Crossing a payout tier, $5K+ to $10K+. Rare, and scores heavily on the day it happens.
Newness
The brand’s first week on Trybe, scaled by how crowded it already is and how ready it looks. A flat newness score put seventy-seven brands in a dead heat.
Video reach
The best TikTok video we can confidently tie to the brand. Under 1,000 views it counts for nothing.
Inverse crowding
Multiplies the first two, so a big brand’s raw numbers cannot swamp a small brand’s opportunity.

Computed once a night and frozen into that day’s page, so a day never changes after it is published and you can link to it.

The four squares on every row

They are a shorthand for what moved. Filled means yes: gained creators, posting more, crossed an earnings tier, has a video we could tie to the brand. Four empty squares means the brand is ranked on standing rather than on anything that happened today.

Payouts are shown in the currency the brand pays in

Sixty-three brands on Trybe quote in something other than dollars. Purelyher pays ZAR 4,790 per post, which read as $4,790 until we fixed it — eighteen times the real figure. Sorting compares them at an approximate exchange rate; the number you read is always the brand’s own.

When a video is allowed on a card

One of these has to be true:

Everything else is dropped, including videos that probably are genuine. An empty card beats a wrong one.

Trybe’s top 100, and the scripts under it

The front page is Trybe’s own ranking of the hundred videos its brands are running right now. Trybe publishes no view counts for them, so the rank is the whole signal and we do not invent a play count to sit under it.

Every one of those videos has a script. We transcribe the audio of Trybe’s own file, so the words are the creator’s rather than TikTok’s guess at them, and each line carries a timestamp you can click to hear it. Nothing is sent to a transcription service — it runs on the machine that builds the site.

Beside the script is a rewrite. You set how close to the original you want it, from 10% to 99%, add your own angle if you have one, and the brand’s own stated rules go into the request as hard constraints at every setting. The reply tells you which rules it applied, so that is checkable rather than promised. Anything you want to keep goes on the Shot list.

Going the other way: which brand is this video selling?

Paste any TikTok video into Find a brand and the same evidence test runs backwards, against every brand on Trybe at once. It answers with the brand and the signals that named it, or it says it cannot name one. The second answer is the common one and it is a real answer: most videos do not carry enough to prove whose brand they are for.

This is why the site scrapes rather than asking creators to log in with TikTok. TikTok’s Display API returns sixteen fields for a video and not one of them is the shop link, the commission flag or the paid-partnership flag. Those three are what the whole join turns on.

Who is winning, and how that is counted

Trybe publishes its top 100 as a snapshot with no history behind it, so the creator ranking counts from the day we started watching. A placement is worth 101 minus its rank — a #1 video is 100 points, a #100 is 1 — added up across every distinct video a creator has had on the list. Counting videos alone said two placements at #64 and #65 beat one at #1, which is backwards.

Two videos means two different videos reached the top 100. It never means the same video counted twice.

What the Trybe Score is, and what it is not

It is Trybe’s own number for how a brand operates: how fast it reviews submissions, whether it launches ads, whether it answers chat. It says nothing about whether the brand has ever paid anybody. A brand a week old can score 99 with nothing behind it, so anywhere this site ranks on the score, a brand has to have paid a creator first.

Where the numbers come from

Trybe brand profiles
payout rules, Trybe Scores, creator counts, products and submission previews, read once a night
Trybe’s creator app
the top 100 videos and the creators behind them
TikTok public search
video reach, and only where the evidence rules above are met
The submission files themselves
how long a video runs, and its transcript

Nothing here is private to any creator’s account. If the overnight collection fails, the site shows the last good day with that day’s date on it — it never prints old numbers under today’s date.

TrybeDaily is not affiliated with Trybe.