On the Brightside

Drinks & Beverages · Specialty Foods · Snacks

Creator program on Trybe · checked 2026-10-06

Payment terms

Videos: 15% of sales

Confirm current rates, eligibility and any per-submission cap on Trybe before filming.

About the program

We're building something new: a feel-good soda that actually delivers a feeling, and we want real people telling that story. No scripts, no stiff product demos, no wellness-coded content. Just you, the drink, and what it actually feels like. On the Brightside is: -- A zero calorie, zero sugar feel-good soda with a clean label -- A real, noticeable feeling you can clock in about 20 minutes -- The drink that finally gets it right: works fast, tastes great, costs you nothing after The ads that perform best tend to follow one of these formats: List or countdown — structure creates expectation and people watch until the end. "5 drinks I tried before I found this one." "3 things I didn't expect." Story arc — hook, context, tension, climax, resolution. Your story only works if the structure works. Create enough tension that people need to know how it ends. Rankings and hot takes — "the most overrated way to relax," "the worst functional drink I've ever tried." Curiosity and disagreement drive engagement. Transformation or before/after — show the shift. Before the can, after the can. People love a process and love being taken on a journey. Myth busting — flip a belief your audience already holds. "The one thing you're getting wrong about relaxation drinks." Creates an immediate emotional reaction. Remember: people buy a feeling first and a product second. The feeling we're selling isn't "calm"... it's that moment when you stop being in your head and start being in the room. Lead with that.

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