Chella
Makeup & Cosmetics
Creator program on Trybe · checked
Payment terms
15% of sales
Confirm current rates, eligibility and any per-submission cap on Trybe before filming.
About the program
We're Chella, a clean, vegan-certified beauty brand focused entirely on brows and eyes. You'll find us in Ritz-Carlton and Four Seasons spas, at QVC and Amazon, and in Vogue, Allure, and Elle. This brief is for creators who want to make anywhere from 1 to 10 videos, and every video has one job: sell our Eyebrow Pencil, the FILL step of our Fill → Define → Highlight routine. It's a retractable pencil with a soft tip that draws fine, hair-like strokes. It needs no sharpener, it's waterproof with 18-hour wear, and it comes in nine shades from blonde to black. It's the easiest way for someone with thin, sparse, or over-plucked brows to get a natural, fuller-looking brow without looking drawn on. Inside the brief you'll find everything you need to shoot without guesswork: a menu of video angles (pain-point POVs, technique tutorials, wear tests, and shade-match demos), ready-to-riff hooks and outlines, a simple say-this-not-that claims guide, and platform-specific CTAs for TikTok, Instagram, Facebook, and YouTube. The one non-negotiable is a vivid before-and-after moment in every video: one brow bare, one brow done, with real close-ups of the strokes going on. When viewers watch sparse brows turn natural and full on camera, the pencil sells itself. Your voice, your humor, your real routine; we supply the story and the product.
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