Javvy Coffee
Supplements & Nutrition · Drinks & Beverages
Creator program on Trybe · checked
Payment terms
3% of ad spend · cap $10000 per submission
Confirm current rates, eligibility and any per-submission cap on Trybe before filming.
About the program
Javvy makes functional coffee products that actually taste like the real thing — without the chalky aftertaste or “healthy” compromise. Javvy Protein Coffee tastes like real coffee while delivering 10g of protein + 80mg caffeine per serving, with clean, natural ingredients, no artificial sweeteners, and keto-friendly macros. Javvy Protein Creamer is thick, creamy, and actually tastes like real creamer, with 14g protein + 12g collagen protein per scoop, plus prebiotics and MCTs and zero added sugar. We’re looking for creators to film an authentic, face-to-cam video making and enjoying a Javvy Protein Coffee or Protein Creamer drink. Think FaceTime-with-your-bestie energy — a strong hook, satisfying drink demo, real reactions, and a soft CTA at the end. WHAT WE’RE LOOKING FOR 30–60 second video, face-to-cam Feature either Javvy Protein Coffee or Protein Creamer Protein Coffee: iced coffee only Protein Creamer: can be used hot or iced, in coffee or other drinks like matcha, dirty sodas, smoothies, etc. Show the product being made on camera — satisfying pours, foam, mixing, etc. are highly encouraged Bright, high-energy, conversational — not commercial Authentic reactions and personality Clear hook in the first 3 seconds Soft CTA at the end CREATIVE DIRECTION We want this to feel like a creator genuinely sharing something they’ve been loving with a friend — not reading an ad script. Lean into what makes Javvy different: great taste + protein + functionality + convenience. Show us the drink, make it look delicious, and let your personality do the rest. HOOK EXAMPLES We love both spoken hooks and visual/text-based hooks. Flavor + Macro Hook: VANILLA ICED LATTE 30g Protein • MCTs • Prebiotics • 0g Added Sugar The flavor/drink should be the main hook in large, attention-grabbing text, with the key macros/benefits displayed underneath in secondary text. Other examples: COOKIE BUTTER ICED COFFEE 20g Protein • 80mg Caffeine • 0g Added Sugar “If you hate protein shakes, you need to see this.” “I finally found a protein coffee that actually tastes like coffee.” “Why does this taste like actual creamer?” “This is how I’m getting more protein into my coffee.” “I refuse to drink another chalky protein shake.” PRODUCT DEMO Make the drink visually satisfying and show the product in action. For Protein Coffee: Show the scoop/pour Show the coffee mixing Show the finished iced drink Highlight the flavor and protein/caffeine benefits naturally For Protein Creamer: Show the crea
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