LIVE2LIVE
Women's Clothing · Men's Clothing
Creator program on Trybe · checked
Payment terms
Videos: 10% of sales
Confirm current rates, eligibility and any per-submission cap on Trybe before filming.
About the program
ABOUT THE CAMPAIGN September is Suicide Prevention Month. For a few weeks, the world finally stops and listens and that's the window we're going after. Live2Live makes mental health clothing. Every piece carries a message: an affirmation, a reminder, a line somebody needed to hear. The one we're best known for, "Dear Person Behind Me," is printed on the back, where the wearer can't see it and a stranger can. For September, the piece is our heavyweight hoodie. What you wear could save a life. Sometimes that life is a stranger's. Sometimes it's your own. We're looking for a small group of ambassadors to carry that message during the one month people are most ready to hear it. Not models, people with a real reason to care. You don't need a big following or a ring light. You need something true to say. WHAT TO EXPECT • Your hoodie arrives, along with a short framework, hooks, concepts, and one safety section that doesn't bend. • You film through September. No cap on submissions, no penalty for trying something strange. The ads that have worked best for us were rarely the ones we briefed. • Every video you send goes live. Not a shortlist, all of them, as paid ads across the US, UK, Australia and Canada, with real budget behind them. • September 10 is World Suicide Prevention Day, the anchor of the whole month. If one video is timed to land on a single day, make it this one. • When your work performs, we back you properly: bigger bonuses, and retainers for the ambassadors we carry on with long after September. If you can't finish the sentence "this matters to me because…" in one line, this isn't the right campaign for you and that's fine. We'd rather have five ambassadors who mean it than fifty who don't. What you wear could save a life. So could what you make.
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