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Pure Plank

Fitness Equipment · Fitness Apps

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Videos: 15% of sales · cap $20000 per submission

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About the program

Pure Plank was founded by WWE legends Jay Reso and Adam Copeland. The idea was born from a humbling moment: after decades of performing at the highest level of pro wrestling, they found themselves winded just carrying their daughters up the stairs. The question hit hard: "What kind of father am I if I can't keep up with my kids?" That led them to planking, the single most effective core exercise, and to the three reasons most people quit: hard floors hurt, form is tough to maintain, and it gets boring fast. The Pure Plank Core Trainer solves all three. Cushioned padding eliminates elbow and forearm pain, ergonomic handles lock in perfect form, and a magnetic digital timer plus free app with gamified challenges keeps it fun. The pitch is simple: a stronger core in just 5 minutes a day, in complete comfort. Our audience is everyday people, especially busy parents, who want to feel strong and capable again without a gym membership or a complicated routine. That's the story. Tell it in your own words, from your own experience, and you can't go wrong.

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