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The Beard Struggle

Men's Grooming · Fragrance

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Videos: 5% of purchase value

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About the program

Hey there, Welcome to the Beast: Ember & Ash campaign with The Beard Struggle! We're thrilled to have you on board. This is a big one for us — Beast Elixir Spray is TBS's first-ever spray cologne, launched alongside Eddie Hall (World's Strongest Man). We built this collection to be bold, confident, and a little unexpected — and that's exactly the energy we want from your content too. No need to overthink it. We're not looking for polished, scripted ads — we want your real reaction, your real routine, your real voice. Surprised by how small the bottle is? Say so. Your partner asked what you're wearing? Even better. That's the good stuff. You'll find the full creative brief attached with concept ideas, tone guidance, and deliverables — but honestly, the more "you" it feels, the better it'll perform. If you have any questions along the way, just reach out. Excited to see what you create! The Beard Struggle Team

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