Watcharee's
Cooking Ingredients · Kitchen & Dining · Specialty Foods
Creator program on Trybe · checked
Payment terms
15% of sales
Confirm current rates, eligibility and any per-submission cap on Trybe before filming.
About the program
Featured product: Variety Noodle Bundle 5pk ($35.95, regularly $39.95) watcharees.com/collections/variety-bundles/products/variety-noodle-bundle-5pk About the brand Watcharee's is a woman-owned Thai food brand founded by Watcharee Limanon, a Bangkok native and culinary artist. The noodle bowls are made from traditional recipes, so you get real Thai flavor at home in minutes instead of waiting on delivery. What's in the bundle Five single-serve bowls: Pad Thai, Drunken Noodles, Peanut Noodles (with the award-winning peanut sauce), Red Curry, and Coconut Curry. Each one is ready in about 2 minutes in the microwave or on the stovetop. Campaign goal Make Meta ad content that gets people to try Watcharee's in place of their usual takeout order. We want scroll-stopping, real-life videos that show how fast, cheap, and tasty these bowls are. Key messages (use 1–2 per video) Speed: Ready in 2 minutes, faster than a delivery app can confirm your order. Cost: About $7 a bowl, compared with $18+ for Thai takeout after fees and tip. Quality: Authentic recipes from a Bangkok-born chef, with no soggy delivery noodles. Variety: Five flavors in one box, so you can have a different Thai night all week. Concepts to film Takeout vs. Watcharee's: Open a delivery app, show the total, close it, and make a bowl in 2 minutes instead. Timer challenge: Start a 2-minute timer and race to a finished, plated bowl. Flavor ranking: Try all 5 and rank them on camera. Busy-night save: Late work night, kids' practice, or dorm life, with dinner solved in minutes. Unboxing + first bite: Open the bundle, show all 5 flavors, then give your honest first reaction. Hook ideas "I stopped ordering Thai takeout and here's why." "This Pad Thai took 2 minutes and cost me $7." "Ranking every flavor so you don't have to." "POV: you wanted takeout but didn't want to pay $25 for it." Must show The product box and branding clearly in frame The cooking moment (microwave or stovetop), the finished bowl, and a close-up of the noodles A real bite and a real reaction Deliverables 1–2 vertical videos (9:16), 15–45 seconds each Shot natively on your phone in good natural light, with talking to camera encouraged 3 alternate hooks (the first 3 seconds) per video for testing Raw files with no burned-in captions or music Guardrails Don't call this bundle gluten-free or vegan. Three of the bowls contain wheat, one contains peanuts, and two contain soy. "Award-winning" applies to the peanut sauce only. Don't name or bas
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Creator discussion about Watcharee's
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