Sourdough Geeks
Specialty Foods · Cooking Ingredients · Kitchen & Dining
Creator program on Trybe · checked
Payment terms
15% of sales
Confirm current rates, eligibility and any per-submission cap on Trybe before filming.
About the program
We need creator-made video that moves two physical products through the holiday and turns the people who buy them into paying members. Products lead. Membership follows — it is the payoff of the purchase, not a separate campaign. Sourdough Geeks has an audience most brands would trade a quarter's budget for: over a million bakers across 100+ countries, grown out of a Facebook group during the pandemic and led by James Bridges, a UK-trained chef who is the face and the authority of everything we publish. What we don't have is a steady supply of native, credible video showing real people using the products. That is the gap Trybe is filling. Everything in this brief assumes one thing about the audience: they have been watching sourdough content for a year or more and haven't started, or they've started and their bread is mediocre. We are not building awareness of sourdough. We are removing the last excuse.
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