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Soteria

Activewear & Sportswear · Women's Clothing · Men's Clothing

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Videos: 15% of sales

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About the program

Soteria is an apparel brand built around premium fabric innovation. Our roots are in engineering high-performance apparel, and we hold our products to that exact standard. For this program, you will be promoting our ultra-comfortable Bamboo Long-Sleeve. It was originally engineered as a high-performance under-layer to keep healthcare professionals comfortable during grueling 12-hour shifts. But comfort that good doesn’t stay boxed in—once people tried it, they started wearing it to sleep, work out, hike, and style as an everyday layer. Same obsession, bigger use case. The product: Made out of a Bamboo viscose blend. Super stretchy. Silky soft and gets softer with every wash. Naturally thermoregulating, so it keeps you cool in summer and warm in winter. Wicks moisture four times faster than cotton and keeps skin measurably cooler. Two directions, choose the one that fits you. We market this piece two different ways depending on the audience. Pick whichever matches who follows you. General audience: The Bamboo Long Sleeve. Here it's a premium everyday long sleeve. The angle is that a medical wear brand obsessed with fabric comfort made the softest long sleeve you own, and you can wear it anywhere. Sleep in it, work out in it, hike in it, layer it, travel in it. Healthcare professionals: The Bamboo Underscrub. Here it's the layer that changes your entire shift. No more sweat, no more chafing, no more that rough feeling by hour 8. The angle is that what you wear under your scrubs matters as much as the scrubs themselves. It keeps you comfortable throughout your whole shift. Same product, two stories. Please choose one lane and commit to it. Mixing both make make the message muddy and convert worse.

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