Huevia
Makeup & Cosmetics
Creator program on Trybe · checked
Payment terms
Videos: 10% of sales
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About the program
Who we are: HUEVIA is a lipstick made for the women the beauty world quietly stopped talking to. After 45, lips change. Most makeup was never built for that. We built HUEVIA to give women back the one thing that was theirs all along: their color. The product: One clear gel tube. It looks like something you keep on your dresser, not something you hide in a drawer. There is no shade lineup, no swatches to choose from, no guesswork. Aloe vera soothes, copper reacts with your lips' own pH, and one smooth pass reveals YOUR shade. A color no store could ever bottle, because it is only yours. 12 hours of wear. Never drying. Who we are looking for: Women 45 and over who put their lipstick on before they answer the door. Women who have said, out loud, that they feel naked without it. Women who treat red lipstick as armor and mean it. If you have ever felt more invisible than you used to, and decided to be seen anyway, you already understand this brand. What we want you to make: Real, unfiltered content in your own voice: the first swipe, the "give it a minute" reveal, your honest reaction to a shade that finally looks like you. We are not chasing perfection or a studio setup. We are after the truth: the mirror, the morning routine, the moment you remember what you look like when you feel like yourself. The tone: Proud, warm, a little defiant. This is not about aging gracefully or fading politely. It is about walking back into the room. We never pity our audience, because our audience is us.
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